There is an old saying: “Advertising is what you pay for, publicity is what you pray for.” In the Traditional era, a company’s marketing team and PR used to work parallel to each other. The PR team focused on media relations like getting the names, identities, and personalities of your client’s presence on platforms like
Read More
Artificial intelligence is being implemented rapidly across industries to automate processes, reduce errors, and increase efficiency. If you think of it, newsrooms can also benefit from automation. Automated processes can help journalists focus entirely on their writing and storytelling. The use of AI in journalism is aimed at automating the entire process, from gathering information
Read MoreThe 3 key features of interest when discussing successful campaigns are brand exposure, market feedback, and connectivity, and finally building a monopoly. In today’s day and age, ordinary citizens have taken up the mantle of spreading the word faster than any other form of media. Influencer Marketing is being looked at as the most common
Read MoreMillennials and Generation Z – The younger generation wishes to become more conscious and involved in society. Their desire for “more” is unquenchable. As a member of the younger generation, I am well aware of the wealth of information available to us, and how we select which sources to absorb it from. We don’t want
Read MoreWelcome to WordPress. This is your first post. Edit or delete it, then start writing! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur
Read More