A source/s of information is an important element of a journalist’s story. A reporter with a busy beat can not be present at every event or have details of everything that happens in his beat. This is where sources help a reporter get relevant information about the events that take place. A source can be
Read More
‘Brand mentions’ is when your brand gets mentioned in other people’s posts or blogs. Google considers many signals and uses a lot of algorithms to assign ranks to a website. The most effective way of improving your Google ranking is through brand mentions. Mentions can occur in a lot of places some of which you
Read More
Creating an outstanding media list is among the first steps you should do if you want to get fantastic media coverage. A media list is a collection of key contacts in the media who could be interested in articles about your company or field of expertise. Journalists, reporters, bloggers, producers, freelance writers, and editors from
Read More
The digital wave has embedded technology in virtually any given industry, and public relations is no exemption. In light of the way, PR operates changing quite drastically, ensuring success requires PR professionals to expand their understanding of different channels, media outlets, tools, and platforms that are drawing audiences. What is a Digital PR? Digital PR
Read More
Knowing and understanding paid, owned, and earned media is pivotal for any marketing strategy and campaign as it is key for engagement and customer reach. Paid, owned, and earned media are inter-complimentary, and each plays an essential role in the success of a marketing strategy. Delivering content in these three ways has proven to optimize
Read More
Whether you are an intern, a start-up business, a well-established company, or a multinational conglomerate, a press release can be a boon for you if you know just how to use it for your benefit. You must have come across countless press releases in your life by now. But most people are unaware of the
Read More
Have you ever wondered what are the ways you could gain free traffic to your website without worrying about optimizing your content all the time? You must have tried your hand at Paid Ads and maintaining good SEO for your website but how about publicizing your business without paying anything? Sounds great, right? If you
Read More
Often, the phrase self-care is regarded as a fluffy phrase that Journalists are programmed to avoid admitting to being vulnerable. This is often done in response to the notion that being a leader in this industry demands that they be on call all the time. From covering natural disasters to wars, journalists have been on
Read More
During the first half of the twentieth century, both marketing and public relations saw such rapid development and transformation that at least one business historian referred to this time as their “teenage years.” They both went through unexpected development spurts, and as their influence in the corporate world grew, they experimented with different methods and
Read More
What is ORM? The reputation of a business is very important for attracting customers, making sales, and in-process generate profits. Think of an ancestral business such as a bakery that is still running. Their reputation was built by people, by their word of mouth which helps them run for years. Now, how do you maintain
Read More